Female Genital Mutilation (FGM) is one of the most brutal crimes against little girls and women. Every eleven seconds, a girl somewhere in the world is circumcised. Waris Dirie, himself a victim of this cruel ritual, has made it her life's goal to eradicate FGM once and for all. And she will be actively supported!
Earlier this year, Waris Dirie teamed up with star photographer Rankin and British lingerie label Coco de Mer to declare war on FGM with an effective campaign. Now this project has been awarded by the renowned German iF International Forum Design, headquartered in Hanover. A total of 208 submissions were received. In the end, a jury of 14 experts from Germany, the Netherlands, Spain, China and Brazil awarded our "End FGM" campaign together with four other sustainable initiatives with the SOCIAL IMPACT PRIZE 2019. Twice a year, iF supports social projects that solve social challenges with new ideas and impulses. The winners are awarded the "supported by iF" label and prize money. One hundred percent of the prize money won goes to our large-scale education initiative in Africa, such as the construction of the first "Desert Flower schools" in Sierra Leone and the sponsorship project "Save a little Desert Flower".
In a statement of the international iF jury it says about our project: "The mission of the Desert Flower Foundation is to eradicate Female Genital Mutilation and empower women to live a self-determined life, which is a human right. Such an excellent and needed project!"
You can find out more about iF SOCIAL IMPACT PRIZE 2019 at https://ifworlddesignguide.com/social-prize/if-social-impact-prize.